Educational Services, Telesales Support, Promotion, Online, Business Intelligence

Pharmacies are the direct link to the customers. Our strong retail brand Help Net is one of the top 3 pharmacy chains in Romania, with over 350 locations nationwide and more than 3.5 million patients.

More than 260 pharmacies (points of sale) have joined our Benefica loyalty program, a partnership dedicated to independent pharmacies.


Educational Services

  • E-learning in Help Net and Benefica partners about products or brands
  • Conferences and training programs for managers and pharmacists

Sales team support

  • Launch support by sharing relevant information with the pharmacy teams
  • Perform sell-in for promotional volumes, collect orders, make reminder calls or direct e-mailing to pharmacies

Category management

  • Category management in our Help Net pharmacies

Medical promotion

  • Promoting through medical representatives to HCP’s on a national level, the Help Net brand and services provided by Help Net pharmacies

Online support

Farmexim Online – is an interactive service dedicated to our clients-pharmacies and points of sale:

  • Non-stop availability for taking the orders and access to special campaigns
  • Verification of stock, order history, invoices, payments
  • Online promotion (banners and pop-ups) within application for the campaigns and products in focus.

Loyalty program

Benefica is our loyalty programme, dedicated to all pharmacies willing to improve their business performance:

  • Patients services (awareness and prevention campaigns)
  • Access to up-to-date information regarding legal, regulatory and financial matters through our platform www.partenerbenefica.ro
  • Dedicated commercial campaigns
  • Financial and operational consultancy and strategic recommendations for business development, training programs for managers and pharmacists