Launched in March 2017, our loyalty programme Benefica is a partenership dedicated to the pharmacies that want to keep their independence. In this programme, we have innovative and tailor-made solutions for each of our partners.
Upon Farmexim joining PHOENIX group, Benefica became a PHOENIX Pharmacy Partnership member, European lead of cooperation programmes, with more than 13,500 members, independent pharmacies, from 16 European countries.
Born after a thorough analysis of our clients' needs, this programme reflects our wish to have a trustworthy long-term partnership with independent pharmacies and it matches their expectation, their objectives and their plans.
More than 260 independent pharmacies countrywide chose to become our Benefica partners.
Benefica programme has a flexible structure and hosts various activites through 4 modules, covering the most important areas of the pharmaceutical activity: