Launched in March 2017, our loyalty programme Benefica is a partenership dedicated to the pharmacies that want to keep their independence. In this programme, we have innovative and tailor-made solutions for each of our partners.

Upon Farmexim joining PHOENIX group, Benefica became a PHOENIX Pharmacy Partnership member, European lead of cooperation programmes, with more than 13,500 members, independent pharmacies, from 16 European countries.


Born after a thorough analysis of our clients' needs, this programme reflects our wish to have a trustworthy long-term partnership with independent pharmacies and it matches their expectation, their objectives and their plans.


Countrywide coverage

More than 260 independent pharmacies countrywide chose to become our Benefica partners.


Modular programme

Benefica programme has a flexible structure and hosts various activites through 4 modules, covering the most important areas of the pharmaceutical activity: